April 15 2019 0Comment

5 Ways to Brand Your Construction Company and Make More Sales

Undoubtedly, construction companies have been increasing in recent years throughout the world, generating an excellent opportunity space for entrepreneurs, but where to start? In this note, we explain it to you.

Market Study:

Before starting a business, every person must conduct a market study, identifying the demand, the skills and how you can position your company, in front of your competitors. Thanks to the many means of communication that exist today, we can broadcast in any way possible, Radio, TV or the Internet.

One of the most used tools even when attracting new clients is the creation of an institutional website, as well as in different social networks, displaying a portfolio of the various works they have done.

Construction Business Opportunities:


Due to the nature of the work, the construction companies have several services to offer the client, where we will not only focus on the construction of houses, design, and budget; we can also open new horizons and provide more optimized services. , like the construction of bridges, highways, calculation of buildings, design, and planning, in short, with a good team, great things can be achieved.

The Work Team In The Construction Business:

The collaborators in the construction business must be qualified people so that they can face the different services that we are going to offer to future clients. Apart from having engineers, architects, calculators, we must have our team of workers, such as masons, carpenters, in short, have a staff that can be organized to work on various projects at the same time and that they have experience in their work.

The Customers Of A Construction Company:

It is always good to have an idea of the clients that we want to offer our services so that the company can flow in the right way. In a general sense, people are going to focus on people who want to build their houses, buildings, commercial works, reforms and other types of services.

An important part is the State, since we must think big and be able to constitute the company as a supplier of the State, and establish all the legal documents so that it can participate in the different tenders that the Government launches and thus have more opportunity to market.

Prices Of A Construction Business:

For a company to be successful, it does not necessarily have to have its price for the ground or the best market, but it must take into account many factors, to establish an appropriate and fair price. Here are some questions that we must answer:

  • What are the costs of your competitors?

  • What are the prices that are currently charged for the services that will be offered?

  • What are the total operating costs of your business?

  • What is the minimum benefit that your business should generate?

  • When setting prices, you must make sure to consider the cost of labor and its overhead costs. In the end, the fair or adequate price is what the customer is willing to pay.


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